Respond to common finance objections with lines that restore P&L, cash, and unit-economics discipline.
battlecard Revenue headline Revenue is up, so we should increase spend. Use when the room treats top-line growth as affordability. Your line Revenue is the start. Before we spend against it, let's check gross margin, cash collection, and payback. Spending from revenue ignores direct cost, cash timing, and unit quality. It validates growth while adding the P&L, cash-flow, and unit-economics checks. Strategic spend This is strategic, so ROI is not the right lens. Use when strategy is being used to avoid measurement. Strategic can still have a gate. What leading metric tells us the P&L or unit economics are moving…
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