Find The Funnel Bottleneck Before Funding Channels
Diagnose the constrained AARRR stage before choosing a revenue-growth tactic.
The move: diagnose the stage before prescribing the tactic. The Five Behaviors AARRR is a practical funnel because each letter names a behavior the customer or market must perform. Acquisition asks whether the right audience arrives. Activation asks whether they reach first value. Retention asks whether value repeats. Referral asks whether customers create distribution. Revenue asks whether the company captures value in a way that can scale. Why It Works The framework works because growth problems are often misdiagnosed at the department boundary. Marketing sees a volume problem. Product sees an onboarding problem. Sales sees a close-rate problem. Finance sees…
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