Find the Real Reason Prospects Stall

Good-fit prospects say the offer sounds great, then stall after the consult. 5 Whys: peel from symptom to root cause before choosing a fix The common trap is treating the first explanation as truth. Price may be the loudest guess, but the root cause might be unclear urgency or weak fit. Why 1 Why did prospects stall? They were not ready to decide after the call. This is still a symptom. It describes behavior, not the cause. Why 2 Why were they not ready? They could not clearly explain why this package was the next step. Now the issue is…

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