Apply the RATER service-quality dimensions to improve customer trust during flooring installation.
RATER for flooring: make the customer's trust cues deliberate. Reliability: do what you promised, when you promised it. Assurance: show competence without making the customer decode trade knowledge. Tangibles: keep the physical evidence professional: samples, tools, dust control, van, paperwork, and jobsite order. Empathy: adapt to the household without letting scope drift. Responsiveness: answer quickly when a question or concern appears. Use RATER as a quick audit after any complaint. Ask which dimension failed first. A customer who says "the crew was messy" may be naming tangibles, but the deeper issue might be assurance: the mess made them wonder whether…
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