From Browse to Try to Buy
Move a shopper through Attention, Interest, Desire, and Action using the customer's demo behavior as evidence.
Pedal aisle A guitarist keeps returning to the same delay pedal setting but has not asked for help. The risk is mistiming. A close too early feels pushy; no guidance lets the customer drift. AIDA pacing Match the move to the stage Attention gets a light relevance question. Interest gets useful explanation. Desire gets a real-use connection. Action gets a simple next step. Push Close before the customer has desire. The shopper feels guided rather than steered. Pacing beats pressure. The right prompt reduces uncertainty at the current stage. 01 Open 02 Demo 03 Action Attention The shopper is touching…
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