From Good Work To Advocacy
Sequence evidence, opportunity, and advocacy in a sponsorship path.
Time pressure Imani's work is strong, but nominations close tomorrow. The choice is not whether Dana likes Imani. It is whether the evidence can travel into a decision forum. Sponsorship path Evidence -> Opportunity -> Advocacy Use mentoring to sharpen the story, then use sponsorship to move the story into the room. Shortcut Say "Imani is great" and hope the room fills in the blanks. The sponsor's recommendation becomes specific enough to use. Advocacy works when the evidence is portable and the opportunity is specific. 01 Evidence 02 Fit 03 Move Make work portable Dana has 15 minutes before the…
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