From Search-Term Mess to Bid Decision
Use PDCA to decide the next PPC bid action from search-term evidence.
Search-term report 148 search terms, three profitable surprise converters, twelve expensive non-converters, and no written bid rule. Without a loop, PPC optimization becomes memory and mood. PDCA Plan, Do, Check, Act Make each PPC change small enough to learn from and explicit enough to repeat. Tweak Change bids until the report feels cleaner. The campaign learns instead of thrashes. The bid action is only as good as the check rule that follows it. 01 Plan 02 Do 03 Fresh case Write the rule The term 'leakproof toddler cup' has 8 orders and profitable ACoS in broad match.
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