Handle “Come Back When You Have More Traction”
Respond to a traction objection in a way that learns what proof would actually change the investor’s mind.
Jordan J Seed investor 1 Objection 2 Qualify 3 Next step Jordan says, “Come back when you have more traction.” Without clarification, the pipeline fills with false maybe-investors. Diagnose before persuading A traction objection is only actionable when you learn what specific evidence would move the investor from pass to process. Bad shortcut Argue immediately that the traction is already good enough. You turn a vague no into either a real later-stage lead or a clean disqualification. Pipeline quality improves when objections become specific qualification signals. Jordan says, “Interesting, but I think it is still too early. Come back when…
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