Sort Voice of Customer into Usable Signals

Sort each customer input into the VoC category that makes it useful for decision-making. Raw quote evidence Underlying customer need Feature idea Noise or out of scope "The sofa looked smaller online than it felt in my room." "Delivery ruined my Saturday because the window kept changing." Customers need confidence that product scale will fit their actual room. Customers need delivery timing they can plan around without losing a full day. Add room-scale AR placement for sofas and beds. Add a sage green fabric option to the spring collection. "It rained the day I visited the showroom." "The cafe next…

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