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GDPR-ADVANCED5 MIN READ

Say No to Event List Reuse

Redirect a marketing reuse request by testing purpose, expectation, lawful basis, and communication channel.

Alina A Demand Generation Lead P Promise B Basis C Choice Lead reuse 20 sec The ask Marketing wants to add every webinar attendee to a product-nurture sequence. The registration promise covered event updates and slides, not necessarily ongoing product marketing. 1,240 Attendees New use Nurture sequence

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