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GOLF-COURSE-MANAGEMENT5 MIN READ

Explain Aerification To An Angry Member

Use a specific, impact-based explanation to handle member frustration about aerification.

Mr. Carter MC long-time member with guests S Situation I Impact N Next Member frustration 20 sec The moment Mr. Carter says the greens are ruined while his guests are in town. He is embarrassed and looking for someone to own the experience. The first reply must lower defensiveness without pretending aerification was optional. 3 guest rounds today 1 trust moment

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