Goods and Services Are a Scope Contract
Draft goods and services language that matches actual or intended business use.
Broad filing language creates a false sense of protection. Specific scope creates usable rights. Specific beats impressive A strong goods/services description says what the customer actually receives. "Technology platform" is usually too foggy. "Downloadable mobile application for managing restaurant reservations" is inspectable. The test is whether a stranger can understand the commercial offering without a sales call. Evidence beats ambition If the filing is based on use, the company must be using the mark for every listed good or service. If it is based on intent to use, the intent must be real and in good faith. SMART criteria keep…
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