GOOGLE-ADS5 MIN READ
Run Bid Changes as PDCA Loops
Use PDCA to structure a bid strategy change without overreacting to short-term variance.
Use PDCA to protect learning. In the Plan step, name one hypothesis and the metrics that would prove or disprove it. In Do, avoid stacking unrelated edits such as bid strategy, audiences, and landing pages on the same day. In Check, wait for enough conversion lag to pass. In Act, document the rule you will follow next time. That documentation is what turns one campaign adjustment into operating knowledge.
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