Walk a PMax Asset Problem to the Right Fix
Use a converging diagnostic walk to choose the first PMax optimization lever.
PMax pressure ROAS is down and every team has a favorite culprit. One broad edit can reset learning without fixing the cause. Signal before surface Diagnose measurement, economics, assets, then targets. Change the first broken link in the optimization chain. Step 1 ROAS dropped after a tracking update. What do you inspect first? Step 2 Tracking is clean; spend shifted to clearance SKUs. What is the next lever? Now you try A fresh campaign has clean value data and profitable products, but asset coverage is rated weak. What should you do? The path converges on evidence Measurement, economics, assets, and…
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