GOOGLE-ADS5 MIN READ
Fix Quality Score by Separating the Three Signals
Diagnose a low Quality Score by mapping evidence to expected CTR, ad relevance, and landing page experience.
Low Quality Score is not a verdict; it is a diagnostic. Start by naming which signal is weak. If expected CTR is weak, the auction is telling you the ad is not earning attention for that query. If ad relevance is weak, the query-to-copy match is loose. If landing page experience is weak, the click promise and the page experience are misaligned. The right move is usually narrow: rewrite assets, split the ad group, add negatives, or align the page promise.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in