Mine Search Terms Into Actions

A costly search-term report has mixed relevance and no clear action plan. Ask why the term matched and why it performed, then assign one action. Adding every expensive query as a negative can erase useful intent and hide page or message problems. Sort Filter to terms above a meaningful cost or click threshold. Low-volume noise can distract from repeatable waste patterns. Explain Write the likely intent in plain language. Intent language prevents keyword-level tunnel vision. Assign Choose block, build, rewrite, route, or watch. One action per term makes the review operational. Before 900 rows, 143 exact negatives, no copy or…

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