Recall the first diagnostic move for common Google Ads symptoms.
CPA spiked overnight. First check? Measurement and lag before bids. A tag change or delayed conversions can mimic performance collapse. Search-term waste or landing-page mismatch? Block waste; fix the promise path for mismatch. The campaign says limited by budget, so increase spend. Your line Maybe. First we check whether marginal leads are qualified and whether downstream capacity can handle them. Budget status is treated as the whole diagnosis. It reframes budget as one constraint in a system. Quality Score weak ad relevance means what? Query-to-copy fit is weak. Start with ad group structure and assets before rebuilding the landing page.
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