GOOGLE-ADS5 MIN READ
Triage Search Terms Without Killing Learning
Route search-term findings to the correct optimization action.
Friday cleanup A bulk negative routine is reducing waste and volume. The account needs diagnosis, not just deletion. Ask why before blocking Irrelevance, wrong promise, and weak page look similar in reports. Route the term to its cause. Step 1 The term contains 'jobs' and no lead has ever qualified. What is the action? Step 2 The term is relevant, but the ad promised 'free setup' and the page shows a paid onboarding fee. What is the fix? Now you try The term is 'crm pricing,' CTR is strong, page engagement is weak, and the pricing page hides plan details.…
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in