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REVENUE-GROWTH-STRATEGY5 MIN READ

Growth Portfolio Quick Cards

Recall Three Horizons portfolio logic for balancing current performance and future growth.

H123 What does each growth horizon need? Horizon 1 metric vs. Horizon 3 metric Do not punish a future option for lacking core-business metrics too early. Horizon 3 has no revenue this year, so cut it. Your response Cut weak options, not all options. What must we learn now so we are not trapped by the core later? Short-termism can make the future arrive unfunded. It keeps discipline while preserving future growth creation. What is the Horizon 2 funding question? What evidence shows this emerging opportunity can become material, and what bottleneck blocks scale? Horizon 2 is not a tiny…

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