GTM Decision Cheatsheet
Recall the core GTM decisions and how they connect to the marketing mix.
4Ps 4P What are the 4Ps to check in a GTM plan? Recall the marketing mix. Scope Launch broadly or narrowly? Scope follows readiness and proof, not internal excitement. Proof What proof must exist before a promise goes public? At minimum: buyer evidence, product evidence, and a credible customer or beta example. Without proof, the launch asks the market to believe a claim the team cannot support. Readiness objection We can fix enablement after launch. Team wants to publish before sales and support are ready. Your line If a buyer responds tomorrow, what will sales ask, show, and hand off…
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