BUILDING-BUY-IN6 MIN READ
Handle the CFO Objection
Respond to a budget objection by reframing criteria and asking for a conditional commitment.
Dana DF CFO 1 Frame 2 Condition 3 Commit Budget review 2 min Dana says the dashboard sounds like another expensive reporting layer. The goal is not to win a debate; it is to establish the criterion under which a disciplined test is worth funding. $480K renewal risk in late signals functions asking for visibility The model 90 sec
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