Identity Resolution Battlecards
Recall the practical identity-resolution rules that protect high-risk CDP activation.
Handle the objection: "Duplicates are worse than false merges." Duplicates are annoying; false merges can activate the wrong customer, expose data, or corrupt revenue workflows. Tighten high-risk use cases and handle duplicates with stewardship. Duplicates are worse than false merges. Your line A duplicate slows us down; a false merge can make us act on the wrong customer. Let us choose match strictness by use-case risk. Optimizing for clean-looking profiles instead of safe activation. It reframes identity quality around downstream risk, not UI tidiness. Compare: false merge versus missed merge False merge means two customers become one; missed merge means…
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