IMPACT-INVESTING5 MIN READ
Dialogue: Answer The Impact-Washing Concern
Respond to impact-washing concerns with evidence, boundaries, and next diligence steps.
Victor V IC partner 1 Acknowledge 2 Bound 3 Commit IC pressure 20 sec The objection Victor says the deal sounds like impact-washing. The room is quiet because the concern is legitimate: the story is stronger than the evidence. Your credibility depends on narrowing, not inflating, the impact claim. 90s to respond overclaim risk The formula
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