Worked Walkthrough: Build A Metric Pack
Build a concise metric pack that balances output, outcome, beneficiary, contribution, and risk.
The clean-cooking company has 19 possible metrics, including stoves sold, distributor training hours, website visits, household fuel spend, customer income, particulate exposure proxy, and product failure rate. Decision-useful metric pack: output, beneficiary, outcome, contribution, guardrail Common trap: using every available metric because standardization feels rigorous. A long dashboard can hide the few measures that test the thesis. Output Keep stoves sold to first-time clean-cooking households. This shows scale, but it is labeled as output. It does not by itself prove health, cost, or climate outcomes. Beneficiary Add share of customers below the target income threshold and prior cooking fuel type.…
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