Worked Walkthrough: Fix A Messy Impact Thesis

The draft memo says: "The company democratizes access to finance and empowers underserved communities." It sounds positive but gives IC no way to test the impact claim. OPIM + Five Dimensions rewrite: who, outcome, metric, contribution, risk Common trap: leaving inspiring nouns in place of stakeholder, baseline, outcome, and evidence. Who Replace "underserved communities" with "micro-retailers earning under $80,000 annual revenue in peri-urban districts." The beneficiary must be specific enough to segment data and test whether the product reaches the intended group rather than easier customers. Outcome Replace "empowers" with "reduces cash-flow gaps that cause inventory stockouts." The outcome names…

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