Improve Campaigns with PDCA
Use the PDCA cycle to design, measure, and standardize affiliate campaign improvements.
PDCA keeps affiliate testing from becoming random tinkering. Plan Name one problem and one hypothesis. Good plans include the page, audience, offer, expected direction, and the metric that will prove or disprove the idea. "Improve the page" is not a plan. "Add buyer-fit labels to reduce unqualified clicks" is. Do Change the smallest area that can teach you something. A single placement, email segment, or page module is often enough. Keep the old version documented so you can compare honestly. Check Check the metric tied to the hypothesis. Revenue is useful, but affiliate optimization often needs a chain: impression, click,…
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