Run a PDCA cycle for a martech performance issue with measurable checks.
Enterprise newsletter open rate fell from 31% to 18%, and the team wants to change many variables at once. PDCA turns performance firefighting into controlled learning. Changing subject line, sender, segment, cadence, and authentication at the same time may improve numbers, but it will not tell you which lever worked. Plan Hypothesis: inactive contacts are harming engagement and inbox placement. Success: improved inbox placement, lower complaint rate, and stable downstream clicks. A useful plan names both the change and the measure of learning. Do Send the next newsletter to a high-engagement enterprise cohort while suppressing 180-day inactive contacts. Small scale…
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