Work through a blended ROI calculation that includes post performance and creator-made asset value.
A creator campaign is being judged only on live-post revenue even though the brand also licensed the assets for paid and owned channels. Calculate creator return in separate lines: live-post performance plus reusable asset value. When teams compare creator costs only to direct attributed sales, they can underinvest in creators whose content materially improves broader media performance. Before One narrow ROI line that makes the creator package look weak because licensed asset value is invisible. After A blended view that shows live-post results and the incremental value of creator-made assets across other channels. Separate live-post return Log attributable clicks, orders,…
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