Split Budget by Role, Not by Habit
Allocate creator spend by the role each creator type plays in trust-building, disclosure management, and return.
The setup Everyone in the budget room has a favorite creator type, and none of them are describing what role that money is meant to play. Without role clarity, the spend mix becomes political instead of strategic. The teach Assign roles before percentages Reach, trust, and reusable content are different jobs. Budget should deliberately buy the mix your objective needs. Creator types are tools, not status symbols. Anchor the objective Node 1 If the campaign is a true awareness launch in a crowded category, which role deserves a meaningful share? Protect trust Node 2 What role is strongest if the…
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