Convert Call Notes Into MEDDIC Fields
Map discovery notes into MEDDIC fields and identify missing evidence.
Raw note: "Buyer likes us. Reporting is painful. Wants demo next week. Could be big." MEDDIC cleanup: convert adjectives into evidence and turn missing fields into next questions. The common trap is logging emotional confidence instead of buyer evidence. A call can feel positive because the buyer is friendly, but forecast quality depends on metrics, owner, criteria, process, pain, and champion strength. Extract pain Reporting consolidation is manual and delays the board pack. Pain should describe the business friction in the buyer's words. Quantify metric Manual consolidation consumes 12 analyst hours per week and delays board prep by two days.…
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