INSIDE-SALES5 MIN READ
The First 90 Seconds of a Cold Call
Open a cold call with attention, relevance, and permission.
Connected call A senior buyer answers and gives you sixty seconds. You need to create relevance before you ask for time. The buyer's attention is borrowed; spend it on relevance, not biography. Opening path Attention → Interest → Permission Use AIDA lightly. You are not giving a marketing speech; you are earning the next sentence. Reflex Launch into pitch. The buyer can correct you without feeling trapped. Permission beats pressure in the first ninety seconds. 01 Attention 02 Interest 03 Action Node 1 The buyer answers with a guarded tone.
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