Write a post-call follow-up with buyer context, value logic, and a SMART next step.
Raw follow-up: "Thanks for the time today. I enjoyed learning about your process. I attached a deck and can show the product next week if useful." Follow-up formula: buyer pain + consequence + agreed test + SMART next step. The common trap is writing a polite archive. A recap that says everything and asks nothing lets the buyer feel good about the call while taking no action. Lead with pain "You shared that quote approvals add two days when Legal joins late." Attention comes from the buyer's own words, not your brand. Name implication "That delay puts renewal timing at…
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