Sort common buyer signals into fit, pain, authority, timing, or weak-interest buckets.
Sort each buyer signal by what it actually proves. Fit evidence Pain/metric evidence Authority/path evidence Timing evidence Interest only Company has 1,800 employees, target industry, and compatible CRM. Manual reporting creates 11 hours of analyst rework every week. CFO signs all workflow tools above $50K and VP Finance recommends. Board package process must be fixed before the September planning cycle. Buyer opened the overview deck three times after the call. Director said the current vendor is annoying but gave no impact. Customer support misses SLA reporting during peak volume twice a month. Sort by evidence, not optimism. Happy ears Treating…
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