A Brief Is a Definition, Not a Wishlist
Use divergent and convergent thinking to turn an interior design wishlist into a clear project definition.
The reframe: a brief is earned by narrowing, not copied from the intake notes. Discover before defining In the first half of the Double Diamond, your job is to widen the conversation. Ask what is broken, who uses the space, what must not change, what budget is real, and what deadline matters. This prevents the client from mistaking a brainstorm for a commitment. Define before designing A strong project definition has a user, a problem, constraints, and success criteria. "Refresh the kitchen" is weak. "Make weeknight cooking and school-morning traffic work for two parents, three kids, and a dog without…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in