Build a Service Ladder from One Consultation

A studio sells one-off consultations but has no consistent way to move qualified clients into deeper paid work. Use the Business Model Canvas to align entry offer, key activities, revenue stream, and next-step channel. The common trap is making the consultation too generous and too vague: the client receives advice, but no bounded next step exists. Define entry value Name the paid consult promise: "In 90 minutes, identify the three decisions blocking the room and leave with a ranked action plan." This clarifies the value proposition and prevents the consult from becoming open-ended design labor. Separate activities List what the…

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