Identify the business model assumptions behind an interior design offer before pricing or presenting it.
The reframe: a project can look premium and still be structurally underpriced. See the whole model The Business Model Canvas gives you nine blocks, but the fastest studio use is to trace the line from promise to work to money. Start with the value proposition: what progress is the client buying? Then name the key activities required to deliver it. Procurement, site coordination, presentation revisions, trade communication, styling, and post-install punch lists are not "extras" if the client hears them as part of the promise. Find the expensive block Most margin leaks hide in key activities and key partners. If…
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