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INTERNAL-COMMUNICATION5 MIN READ

Build a Manager Cascade Brief

Use ADKAR Change Model (Prosci) to write a cascade brief managers can reuse in a real internal communication moment.

A benefits change affects 430 employees. If managers improvise, employees get 17 versions of the policy. The walkthrough builds a cascade brief that separates what changed, why, talking points, and where to route edge cases. ADKAR Change Model (Prosci) The common trap is to write a message that is accurate from the sender’s view but incomplete from the reader’s view: no explicit audience, no requested action, no owner, and no next checkpoint. Before Team, we are still working through several moving pieces. More information will follow as we learn more. Please stay tuned and continue current work where possible. After…

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