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INVESTOR-RELATIONS5 MIN READ

Coach the CFO Out of Jargon

Give specific, behavior-based feedback to improve executive investor messaging.

CFO Elena EL Chief Financial Officer S Situation B Behavior I Impact Rehearsal moment 20 sec The answer is accurate but not investable Elena gives a 90-second margin answer full of technical language. The issue is not accuracy; the issue is whether investors can repeat the driver. Feedback must improve the answer without challenging the CFO's expertise. 90s before the driver appears 1 margin bridge investors must retain

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