CHURN-MANAGEMENT5 MIN READ
Find The Job That Stopped Progressing
Use Jobs to Be Done to connect renewal risk to the customer progress your product was hired to create.
A churn-risk JTBD note has four parts: hiring trigger, desired progress, current alternative, and proof of progress. Ask: What event made this urgent? What did success need to look like? What are they using or considering instead? What evidence will the buyer trust at renewal? This prevents generic value reviews and focuses the conversation on the job the customer actually funded.
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