Calculate Opportunity from Outcomes

Choose between three candidate outcomes for a compliance workflow. Opportunity increases when importance is high and satisfaction is low. The trap is chasing the angriest quote or the lowest satisfaction score without asking whether the outcome is important to enough customers. Step 1 Outcome A: “customize report labels” = importance 4, satisfaction 2. Low satisfaction, but low importance. Improving it may not change buying behavior. Step 2 Outcome B: “identify policy exceptions before approval” = importance 9, satisfaction 3. High importance and low satisfaction. This is an underserved outcome. Step 3 Outcome C: “export archive monthly” = importance 8, satisfaction…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in