JOBS-TO-BE-DONE5 MIN READ
Map a Job Without Boiling the Ocean
Break a core job into steps and identify the highest-leverage failure point.
Vague journey Customers say onboarding is hard, but every interview mentions a different annoyance. A map helps separate steps from symptoms. JTBD decision walk Define -> Prepare -> Execute -> Monitor -> Modify Locate the job step before choosing the intervention. Shortcut Start from the product, persona, or idea A decision that preserves causality instead of flattening it into preference. 01 Define 02 Prepare 03 Confirm Decision 1 The customer is starting implementation. What do you map first?
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