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JOBS-TO-BE-DONE5 MIN READ

Sort the Forces of Progress

Identify switching forces in JTBD interview evidence.

Sort each interview quote into the force it represents. Push Pull Anxiety Habit The old process broke during every month-end close Your preview would let us catch exceptions before payroll runs I worry the migration will create compliance errors My analyst already has a spreadsheet everyone trusts The VP started asking for daily updates after the miss If this works, we can stop scheduling the Friday reconciliation call

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