JOBS-TO-BE-DONE5 MIN READ
Turn Interview Notes into Outcomes
Synthesize JTBD interview evidence into solution-free desired outcomes.
Messy synthesis One sticky note says: I keep a side spreadsheet because I do not trust what changed. The quote is vivid, but not yet a prioritizable need. JTBD decision walk Quote -> Metric -> Outcome Convert evidence into measurable, solution-free customer metrics. Shortcut Start from the product, persona, or idea A decision that preserves causality instead of flattening it into preference. 01 Evidence 02 Metric 03 Outcome Decision 1 The quote mentions a side spreadsheet. What do you preserve?
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