Write a Sharp Job Statement

Raw note: “I want alerts because I hate surprises.” Use circumstance -> progress -> outcome to write a solution-free job statement. The common mistake is to write “send better alerts.” That keeps the customer’s proposed solution but loses the situation and success reason. Step 1 Extract the circumstance: “before QBR prep, renewal account usage drops.” The circumstance makes the job concrete and reveals timing. Step 2 Name progress: “spot the risk early.” Progress describes what the customer wants to accomplish, not how the product will do it. Step 3 Add the outcome: “walk into the customer conversation with a recovery…

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