Build a Cluster Without Cannibalization
create a converging keyword cluster that assigns each query to a primary page, section, or rejection
Leo inherits 600 “performance management” keywords and a request for ten new URLs by Friday. Several terms differ only by “software,” “tools,” and “platform.” If he jumps straight to URL creation, the site will compete with itself before launch. The wrong first move creates waste downstream. MECE framework and Google site structure guidance Use the framework as an ordered set of reads, not a loose checklist. Evidence narrows the next decision. Diagnose Step 1: Define the search job before grouping phrases for build a cluster without cannibalization. What move best follows the framework and protects the searcher job? Choose Step…
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