KEYWORD-RESEARCH5 MIN READ
Choose Value Over Volume
prioritize a lower-volume keyword when intent, fit, and credibility beat raw demand
At 10:05 a.m., Ben’s keyword tool shows “CRM” at massive volume and “CRM migration checklist” at 900 monthly searches. The VP wants the big number in the roadmap deck. Ben has one writer and one implementation expert this sprint, so choosing the glamorous term could crowd out the query buyers actually need.
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