Defuse Competitor Keyword Copying
use SWOT to filter competitor keywords through fit and differentiation
Founder F stakeholder The founder drops a competitor export into Slack with the note, “Make pages for all of these.” Avery sees useful opportunities and several traps. The conversation has to convert a copying impulse into a competitive analysis. A weak reply turns keyword research into opinion trading. 1 stakeholder signal 3 evidence screens page decision SWOT competitive analysis Use the framework out loud so the stakeholder sees the decision logic. Acknowledge the signal, then add the missing evidence. Acknowledge Founder says, “This keyword request is obvious. Can we just build the page?” Reframe Founder asks what evidence would change…
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