From Launch Date to Readiness Call
Use GTM readiness criteria to decide whether to launch, narrow, or delay.
The date pressure A conference keynote creates urgency, but core GTM pieces are unfinished. A launch promise creates obligations across sales, support, pricing, and measurement. Decision walk GTM readiness gate Use readiness to adjust scope. A launch can be broad, narrow, staged, or delayed depending on what the organization can credibly deliver. Promise scope = readiness level Do not sell what the system cannot support. Trust-preserving launch path Match launch scope to readiness. 01 Check proof 02 Check teams 03 Set scope Step 1 Beta users have success, but only in one use case.
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