Lead With the Decision, Not the Documentary
Open an executive message with the decision and recommendation instead of chronological background.
Strong executive communication begins at the level of decision, not at the level of discovery. Start with the decision frame An executive summary exists so a decision-maker can understand the point of a longer body of work quickly. That means the first lines should orient the reader to the recommendation, the stake, and the timing. If they cannot tell what you want by line three, you have probably made them do unnecessary sorting work. Use evidence to justify, not to search for the point Evidence matters, but it should arrive after the decision frame is clear. The audience should read…
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