Battlecard: "This Vision Is Corporate Fluff"
Respond to vision skepticism by converting abstract language into a proof point, decision rule, and next action.
A respected team member calls the leadership vision corporate fluff in front of peers. The vision phrase is abstract and has not yet been tied to a decision rule. This vision is corporate fluff. It sounds good, but I do not see what we would do differently on Monday. Fair challenge. It is fluff until it changes a choice. For our team, this vision means customers do not have to ask twice for status. The decision rule is: any handoff that creates more than 24 hours of silence gets redesigned before we add new work. I want your help choosing…
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